About Us

Welcome to Crep Hero, a company founded on the mission to keep your sneakers clean, fresh, and out of the landfill. Whether it's through our expert sneaker cleaning service, our carefully curated cleaning products, or the valuable knowledge we share, we're dedicated to helping you maintain your kicks for years to come. At Crep Hero, we believe that sneakers deserve to be cared for, restored, and reused, aligning with our deep commitment to sustainability and reducing waste.

Our Founder, Max Kulig-Watkins

Crep Hero was founded in 2023 by Max, whose passion for sneakers began at a young age. Max has always had a love for trainers, and his journey in the sneaker industry started early as he found himself reselling shoes and building a strong clientele in 2020. Over the years, this passion has only grown, and it became clear to Max that there was no other field he would rather be in. His vision for Crep Hero is simple: create a future where every pair of trainers is cared for, restored, and given a second life, reducing waste and supporting a more sustainable planet.

Our Mission

At Crep Hero, our mission is to provide the highest quality sneaker care while championing sustainability. Based in Watford, just outside London, we are committed to offering our growing client base the best sneaker cleaning and restoration services. We take pride in using eco-friendly cleaning products that are both effective and biodegradable, ensuring that your sneakers are treated with the utmost care while minimizing our environmental footprint.

In addition to our cleaning services, we are passionate about extending the life of sneakers through our pre-loved collection. We offer expertly restored, high-quality sneakers that have been carefully cleaned and revived, providing our customers with affordable, sustainable footwear options.

Our team works tirelessly to ensure that every sneaker we clean or restore looks and feels as fresh as the day it was first worn, all while prioritizing sustainability and reducing waste. At Crep Hero, we are not just about keeping sneakers clean – we are about making a positive impact on the planet, one pair of shoes at a time.

Sustainability at Our Core

As a company, we are passionate supporters of sustainability, and it is at the heart of everything we do. From our eco-friendly cleaning products to our focus on prolonging the life of sneakers through restoration and repair, we aim to reduce the environmental impact of the sneaker industry. Our commitment to sustainability extends to the very products we offer – ensuring that both our services and items support a greener future.

We also believe that sneakers should never end up in landfills prematurely. Through our cleaning services, sneaker reselling, products and educational resources, we are helping to reduce waste and promote a more sustainable approach to sneaker care.

The Crep Hero Team

Our team is made up of dedicated professionals who share Max's vision and commitment to excellence. With years of experience in sneaker care, restoration, and reselling, we bring a wealth of knowledge and expertise to every service we provide. Each member of the Crep Hero team is passionate about what we do and is driven to deliver exceptional results for every client.

Looking Ahead

As Crep Hero continues to grow, we are excited to keep serving our community and expanding our services to sneaker enthusiasts across the UK and beyond. We remain focused on our mission to provide the best sneaker care while maintaining an unwavering commitment to sustainability.

Thank you for choosing Crep Hero. We look forward to helping you keep your sneakers fresh, clean, and ready for the long haul.