How to Spot Fake UGGs: What to Look for Before You Buy

UGG boots have become a global fashion staple, known for their comfort, warmth, and iconic style. However, with their popularity comes the unfortunate rise of counterfeit products. Fake UGGs may seem like a great deal, but they often fall short when it comes to quality, comfort, and durability. Whether you’re shopping online or in-store, knowing how to spot fake UGGs can help you avoid purchasing subpar products. In this post, we’ll walk you through the key signs to look for when determining if a pair of UGGs is authentic or a knockoff.

1. Check the Packaging and Tags

One of the first things you should examine when buying UGGs is the packaging. Authentic UGG boots come in high-quality, branded boxes. The box should have the UGG logo clearly printed on it, and the inside should be neatly packed with care instructions. Fake UGGs are often sold in flimsy or unbranded boxes, which is an immediate red flag.

Branding: The UGG logo on the box should be clear, crisp, and correctly aligned.
Care Instructions: Authentic UGGs come with detailed care instructions to help you maintain the boots' quality. Knockoffs usually omit this or provide vague instructions.

Also, look for the product tag inside the boots. It should have the UGG brand name, country of origin, and other clear information about the materials used. Fake UGGs often feature poorly printed or misspelled tags.

2. Examine the Material Quality

Authentic UGG boots are crafted from high-quality materials like genuine sheepskin and suede. The natural softness of the sheepskin lining should feel plush and luxurious, and the outer suede should have a rich, smooth texture. Knockoff UGGs often use cheaper synthetic materials that don’t compare in terms of softness or feel.

Sheepskin: Real UGGs use genuine, soft sheepskin that provides warmth and breathability. Fake UGGs might use synthetic or low-quality faux fur that feels scratchy and uncomfortable.
Suede: The suede on authentic UGGs is soft, durable, and has a natural appearance. Counterfeit UGGs may have rough, uneven suede or a synthetic material that doesn't hold up as well.

3. Inspect the Stitching

Take a close look at the stitching on the boots. Authentic UGGs feature high-quality, neat stitching that’s uniform throughout. The stitching should be tight and even, with no loose threads or visible mistakes. Fake UGGs often have sloppy stitching, with inconsistent lengths and fraying threads.

Quality: Authentic UGG boots are made with attention to detail, and the stitching is a part of that craftsmanship. Poor stitching is a clear indicator of a fake.
Color: The stitching on real UGGs is typically a neutral color, such as tan or beige, that blends seamlessly with the boot. In contrast, knockoffs might use a darker or mismatched color.

4. Look at the Sole

The sole of an authentic UGG boot is made from durable rubber that provides good traction and flexibility. UGGs also feature a unique tread pattern that helps prevent slipping. If you look closely at the sole of a fake pair, you may notice that it looks too smooth, too thin, or poorly molded.

Tread Pattern: The tread pattern on authentic UGG soles is consistent and designed to last. Knockoff UGGs might have a flatter, less defined tread.
Rubber Quality: UGGs use high-quality rubber for the soles that is flexible yet sturdy. Fake UGG soles might feel stiff or overly slick.

5. Authenticity Tags and QR Codes

Another way to verify whether your UGGs are real is by checking for authenticity tags or QR codes that are sometimes included with genuine UGGs. Some authentic pairs will have a small label on the inside that includes a serial number or QR code that can be scanned to verify the authenticity of the boots on the official UGG website. Counterfeit pairs won’t include this feature, or if they do, it may lead to a fraudulent or incomplete site.

QR Code: A valid QR code on an authentic pair will lead you to UGG's official verification page. Fake products typically use incorrect or non-functioning codes.

6. The Price Tag

If the price seems too good to be true, it probably is. While sales and discounts are common, authentic UGG boots rarely go on deep clearance unless they are old stock or discontinued models. Be wary of listings offering new UGGs at extremely low prices, especially from unfamiliar or non-reputable sources.

Price: Authentic UGGs typically range from $100 to $200, depending on the model. If you find a pair for less than half the price of retail, it’s a red flag.

7. Check the Fit and Feel

When it comes to comfort, authentic UGGs are second to none. Their genuine sheepskin lining is breathable and keeps your feet warm without overheating. When trying on a pair of UGGs, they should feel snug but comfortable. Fake UGGs often have a poor fit and lack the luxurious feeling of real sheepskin.

Feel: Real UGGs are incredibly comfortable, with soft, plush lining that cushions your feet. If the boots feel uncomfortable, stiff, or overly tight, they may be fake.

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If you’re in the market for high-quality, authentic footwear, we have you covered. At Crep Hero, we offer a carefully curated used footwear collection that is 100% authentic. Every pair is thoroughly inspected to ensure it meets our high standards, so you can shop with confidence knowing you’re getting genuine products.

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Additionally, if your boots (or sneakers) need a little TLC, our professional cleaning and repair service is here to restore them to their former glory. From deep cleaning and deodorizing to fixing scuffs and restoring soles, we’ll make sure your footwear looks as good as new.

Don’t let counterfeit UGGs spoil your footwear experience. Whether you’re shopping for new boots or restoring your old favorites, Crep Hero is your trusted source for authentic products and professional care. Contact us today to book your cleaning or browse our used footwear collection!